Rising from the streets of Compton but with a distinctly Southern flair, rapper Roddy Ricch lays his thoughtful rhymes atop a melodic trap, resulting in a hybrid style that has captured the ears of both regions. The rapper broke through in 2018 with the platinum single ‘Die Young’ and topped the Billboard 200 the following year with ‘Please Excuse Me for Being Antisocial.’ The featured song ‘The Box,’ which was not released as a single or video, went viral worldwide. Thanks to its massive popularity, the track reached number-one on the Billboard Hot 100 in January 2020.