DDG’s story remains a rarity for rap. The high school valedictorian turned himself into a self-made multi-millionaire by hustling on YouTube as he simultaneously rapped his way to the forefront of hip-hop. However, he consistently shakes up the status quo with unpredictable and undeniable bangers. Generating over half-a-billion total streams and views and building a rabid fan base, DDG’s influence proves downright inescapable. His story has only just begun to get really interesting.